Cohort Analysis Template
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Boost your subscription-based business with our Cohorts, Churn, and Retention Analysis Template. Calculate customer cohort retention and revenue, and track user retention for better insights and to gain a competitive edge!
What's Included
- Cohort Retention
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Questions about this template
What is the Cohort Analysis template?
A maintained Google Sheets workbook for subscription teams who need cohort-style retention and revenue views—signup cohorts, churn, and retention paths as the tabs and instructions document—without standing up a hosted analytics product. You follow Contents and Instructions, enter drivers on the grids the sheet labels, then read cohort outputs and charts from the same wiring. It is not a full financial model: it does not replace the SaaS Financial Model or Standard Financial Model when you need linked statements, scenarios, and valuation in one file.
What tabs are included in the Cohort Analysis workbook?
Start with Contents and Instructions for the authoritative tab list, recommended fill order, and which ranges are inputs versus formulas. Tab titles can vary slightly by version—always follow the duplicate you copied rather than a static marketing list.
Is the Cohort Analysis template for Google Sheets or Excel?
We build and maintain the file in Google Sheets. Export to Excel only as a handoff when a stakeholder requires it, then re-test formulas and links because Microsoft Excel does not guarantee parity with every Sheets pattern.
Is the Cohort Analysis template free?
Yes. This listing is priced at zero in our catalog. Checkout runs through Lemon Squeezy so you still receive order email and access steps; duplicate the master into your workspace before you edit.
When should I choose this template versus the CLV vs CAC Analysis workbook or the MRR Dashboard?
Choose the CLV vs CAC Analysis at https://www.10xsheets.com/templates/clv-vs-cac-analysis/ when CLV, CAC, and ratio storytelling should drive the file. Choose the MRR Dashboard at https://www.10xsheets.com/templates/mrr-dashboard/ when MRR roll-ups and stream reporting views are the bottleneck. Choose this Cohort Analysis template when cohort retention and revenue by signup cohort should anchor the workbook.
Does this template replace my product analytics or data warehouse?
No. It is a planning and communication layer in Google Sheets. Product analytics tools, warehouses, and event pipelines remain your operational source of truth; copy agreed cohort inputs into the workbook on a schedule your team can keep.
How do I receive the Google Sheets file?
Use Get Free Template on the product page to complete checkout through Lemon Squeezy. After checkout, follow the download and access steps in your order email and on the purchase screen. Use the Google account where you want the Sheet copied, then duplicate the master into your workspace before you edit.
What is your refund policy?
Digital template access follows our published refund policy at https://www.10xsheets.com/refund-policy. Read that page if you are unsure whether your situation qualifies.
Should I edit the master Google Sheet that ships from the store?
No. Duplicate the master Google Sheet into your workspace first so product updates never overwrite your working copy. Work only in your duplicate, then share that file with collaborators.